The 10 Best Clothing Stores in Traverse City, MI

Last updated October 26, 2026 · ranked from 689 Google reviews · How we rank

This list ranks 10 clothing stores in and around Traverse City, MI, led by Hello Friends Boutique, penny lane and Yana Dee. Together they have 689 Google reviews; Enjoy Michigan has the highest Google rating on the list at 5.0. Every place on the list is in Traverse City, MI. Rankings weigh Google rating, review volume, how complete and current each listing is, and our own notes on each place.

  1. Hello Friends Boutique in Traverse City1

    Hello Friends Boutique

    4.9(43)· Google4.9 out of 5 from 43 reviews (Google rating)

    Women's clothing store

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    Hello Friends Boutique holds a 4.9 Google rating across 43 reviews, listed on Google as women's clothing store.

    • Small to 3XL
    • Jeans 0–24W
    • Open daily

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  2. penny lane in Traverse City2

    penny lane

    4.7(67)· Google4.7 out of 5 from 67 reviews (Google rating)

    Used clothing store

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    Vintage clothing and quirky contemporary pieces give penny lane its secondhand focus at 449 E Front St in Traverse City, MI. Reviewers describe high-quality, unusual finds and a rack-based setup that brings together artists and resellers. Price reactions vary, but the selection draws repeated praise. Saturday hours extend to 8 p.m., giving shoppers extra time to browse.

    • Vintage and contemporary
    • Men’s and women’s
    • Women-owned consignment store
    “Great resale shop! My daughters favorite place in TC”
    — Jamie Bell, 2026-07-19 · google

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  3. Yana Dee in Traverse City3

    Yana Dee

    4.9(36)· Google4.9 out of 5 from 36 reviews (Google rating)

    Clothing store

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    Yana Dee holds a 4.9 Google rating across 36 reviews, listed on Google as clothing store.

    • Michigan-made clothing
    • Natural fabric selection
    • Zero-waste production

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  4. M22 in Traverse City4

    M22

    4.4(212)· Google4.4 out of 5 from 212 reviews (Google rating)

    Clothing store

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    M22 holds a 4.4 Google rating across 212 reviews, listed on Google as clothing store.

    • Men's clothing
    • In-store pickup
    • Open daily

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  5. Captain's Quarters in Traverse City5

    Captain's Quarters

    4.5(90)· Google4.5 out of 5 from 90 reviews (Google rating)

    Men's clothing store

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    Captain's Quarters is a classic men's clothing store at 151 E Front St in Traverse City, MI. In business since 1966, the store carries suits, shirts, pants, formal wear, and accessories. Its stated selection spans individual wardrobe pieces and formal clothing, keeping the focus on menswear. Captain's Quarters is identified as a small business and has a Google rating of 4.5 out of 5 from 90 reviews. For shoppers planning a stop, the store is listed as suitable for a quick visit. It has a wheelchair-accessible entrance and wheelchair-accessible parking, and accepts credit cards, debit cards, and NFC mobile payments. Onsite services are available, though the provided information does not specify what those services include. Delivery is not available, so shoppers should plan around a visit to the Front Street location rather than a delivery order.

    “Picked up a very nice suit for a wedding. Amazing service and knowledgeable”
    — Bryan Shack, 2026-07-23 · google

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  6. Enjoy Michigan in Traverse City6

    Enjoy Michigan

    5.0(23)· Google5.0 out of 5 from 23 reviews (Google rating)

    Clothing store

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    Michigan places give Enjoy Michigan’s clothing selection a clear focus, with t-shirts, hoodies, and hats featuring themes drawn from lake life, scenic road trips, towns, and landmarks. The shop at 118 S Union St in Traverse City, MI earns fifth place for that state-centered apparel selection and its 5-out-of-5 Google rating from 23 reviews. Clothing and gifts are geared toward souvenirs and travel keepsakes. Listed hours run from 10 a.m. to 6 p.m. Tuesday through Saturday, and the entrance is wheelchair-accessible.

    • Michigan-inspired apparel
    • T-shirts, hoodies, hats
    • Wheelchair-accessible entrance

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  7. slip. vintage in Traverse City7

    slip. vintage

    4.8(32)· Google4.8 out of 5 from 32 reviews (Google rating)

    Vintage clothing store

    Own this business? Claim itOpen now · closes 6:00 PM

    slip. vintage holds a 4.8 Google rating across 32 reviews, listed on Google as vintage clothing store.

    • Curated vintage pieces
    • Alterations praised
    • LGBTQ-welcoming space
    “The owner was so kind and welcoming when I came in with my young daughter today. The shop is full of treasures and I look forward to coming back soon.”
    — Whitney Daily, 2025-07-23 · google

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  8. Cali's in Traverse City8

    Cali's

    4.8(25)· Google4.8 out of 5 from 25 reviews (Google rating)

    Boutique

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    Cali's is a clothing store offering women's clothing at 242 E Front St, Traverse City, MI 49684. Its listed shopping options include in-store pickup and onsite services, while delivery is not available. The store is identified as suitable for a quick visit, making it an option for shoppers planning a brief stop rather than an extended shopping trip. On Google, Cali's has a 4.8 rating based on 25 reviews. For visitors planning a stop, the listed accessibility features include a wheelchair-accessible entrance and wheelchair-accessible parking. Payment options include checks, credit cards, debit cards, and NFC mobile payments. These practical details give shoppers several ways to pay and an option to pick up purchases in person at the E Front St location in Traverse City, MI.

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  9. Momentum Outfitters - Traverse City in Traverse City9

    Momentum Outfitters - Traverse City

    4.3(150)· Google4.3 out of 5 from 150 reviews (Google rating)

    Clothing store

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    Momentum Outfitters is a clothing store at 211 E Front St in Traverse City, MI 49684. Men’s clothing is among its listed offerings, and the business supports in-store shopping and onsite services. The available information does not specify clothing brands or the scope of those services. Its Google rating is 4.3 out of 5, based on 150 reviews—a snapshot of customer feedback rather than a description of any particular item or service. For shoppers planning a stop, the store is listed as suitable for a quick visit. Accessibility features include a wheelchair-accessible entrance and wheelchair-accessible parking. Credit cards, debit cards, and NFC mobile payments are accepted. Delivery is not available, making in-store shopping the listed option for browsing and buying clothing at this Traverse City, MI address.

    “I had a great experience at Momentum of T.C. in Traverse City! They have a great selection with lots of variety for women, men, and children, and the prices are very reasonable. Terry and Dawson were both so nice, helpful, and welcoming.…”
    — Cara Donahue, 2026-08-25 · google

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  10. Lakes And Grapes in Traverse City10

    Lakes And Grapes

    5.0(11)· Google5.0 out of 5 from 11 reviews (Google rating)

    Clothing store

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    Lakes And Grapes is a small-business clothing store at 326 E Front St in Traverse City, MI, offering apparel for men and women. The business describes its focus as lifestyle apparel rooted in the adventures of a water, woods and wine country way of life. That description establishes the store’s stated theme, with lakes, woodland settings and wine country serving as the reference points for its apparel identity. For shoppers planning a stop, the store is listed as suitable for a quick visit and has both a wheelchair-accessible entrance and wheelchair-accessible parking. Credit cards, debit cards and NFC mobile payments are accepted. Onsite services are listed as available, while delivery is not offered. Lakes And Grapes has a 5-star Google rating based on 11 reviews—a positive score drawn from a relatively small review count.

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Map of every pick

Compare at a glance

Comparison of the best clothing stores in Traverse City, MI
#PlaceGoogle ratingPriceGoogle reviewsNeighborhoodPhoneOpen now
1Hello Friends Boutique4.9(43)4.9 out of 5 from 43 reviews (Google rating)—43—+1231-632-5616—
2penny lane4.7(67)4.7 out of 5 from 67 reviews (Google rating)—67—+1231-421-1630—
3Yana Dee4.9(36)4.9 out of 5 from 36 reviews (Google rating)—36—+1231-394-0808—
4M224.4(212)4.4 out of 5 from 212 reviews (Google rating)—212—+1231-360-9090—
5Captain's Quarters4.5(90)4.5 out of 5 from 90 reviews (Google rating)—90—+1231-946-7066—
6Enjoy Michigan5.0(23)5.0 out of 5 from 23 reviews (Google rating)—23—+1231-386-1177—
7slip. vintage4.8(32)4.8 out of 5 from 32 reviews (Google rating)—32—+1231-715-1716Open
8Cali's4.8(25)4.8 out of 5 from 25 reviews (Google rating)—25—+1231-947-0633—
9Momentum Outfitters - Traverse City4.3(150)4.3 out of 5 from 150 reviews (Google rating)—150—+1231-237-0613—
10Lakes And Grapes5.0(11)5.0 out of 5 from 11 reviews (Google rating)—11—+1231-252-4637—

Ratings and review counts shown are Google ratings, displayed with attribution.

How we ranked this list

Each clothing store is scored on a Bayesian-weighted rating (its rating adjusted for how many reviews it has compared with the Traverse City category average), how recently we verified its details, and how complete its listing is. Scores and ranks are stored, so the order only changes when the underlying data changes.

Read the full methodology

clothing stores in Traverse City, MI: common questions

Where can I shop for men’s wedding clothing in Traverse City, MI?
Captain’s Quarters at 151 E Front St carries suits, shirts, pants, formal wear, and accessories. Reviewers describe buying wedding suits and last-minute wedding shirts, and one reports tailoring completed to specifications. Hours are 9:30 a.m.–6 p.m. Monday through Saturday and 11 a.m.–4 p.m. Sunday.
Which stores sell secondhand or vintage fashion in Traverse City, MI?
penny lane at 449 E Front St sells pre-loved men’s and women’s clothing, including vintage and contemporary pieces. It has a 4.7 Google rating from 67 reviews. Maggy’s Vintage Shop at 122 S Union St #100 offers fashion and jewelry alongside antique decor and furnishings, with a 4.9 rating from 71 reviews.
Where can I shop for athletic clothing and get help choosing running shoes?
lululemon at 218 E Front St carries men’s and women’s athletic wear and accessories with a yoga focus. Fleet Feet at 300 E Front St offers running and walking shoes, staff fitting assistance, and FitID technology. Backcountry North at 227 E Front St carries men’s and women’s clothing; reviewers describe shopping for hiking pants, shoes, and a day-hike pack.

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