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Serra Traverse City

4.9(173)· Google4.9 out of 5 from 173 reviews (Google rating)Car Dealership
(231) 486-0896 Directions serratraversecity.com

Quick facts

Serra Traverse City is a car dealership at 1301 S Garfield Ave in Traverse City, MI, open Mon–Sat from undefined. Call +1231-486-0896 for details.

Address
1301 S Garfield Ave, Traverse City, MI 49686
Phone
+1231-486-0896
Hours today
undefined – undefined

About Serra Traverse City

Serra Traverse City is a car dealership at 1301 S Garfield Ave in Traverse City, MI. Its listed stores represent seven brands: Audi, Cadillac, Nissan, Subaru, Toyota, Volkswagen and Volvo. The business sells used vehicles and, according to its own description, ranked fourth in Michigan for used-car volume in 2018. Its Google listing has a 4.9-star rating from 173 reviews; that current listing figure is separate from the dealership’s historical sales-volume claim.

Alongside vehicle sales, Serra Traverse City offers oil changes, service and repair, and onsite services. In-store shopping and delivery are listed among its service options. The location has a wheelchair-accessible entrance and wheelchair-accessible parking. Accepted payment methods include checks, credit cards, debit cards and NFC mobile payments. The dealership describes customer experience and its company core values as central to its mission, which also includes certified service facilities.

Known for

  • Seven represented vehicle brands
  • Used-vehicle sales
  • Oil changes, service and repair
  • In-store shopping and delivery
  • Wheelchair-accessible entrance and parking

Google rating breakdown

1,412 ratings on Google. Ratings and counts are Google's, not ours.

  • 5★1,327
  • 4★24
  • 3★3
  • 2★15
  • 1★43

What people mention

Topics counted across Google reviews.

  • easy process×10
  • test drive×9
  • car buying experience×8
  • purchasing a used vehicle×8
  • personable staff×7
  • vehicle selection×7
  • leases×6
  • new car search×5
  • no pressure sales×4
  • prompt communication×2

People also search for

What reviewers say elsewhere

  • “Everyone was so NICE! Evelyn was a dream to work with. I told her what I was looking for ahead of time, and she kept me updated on stock. She was so sweet, professional and most importantly not pushy at allll. In fact when I made a quick…”

    — Colleen Peterson, October 7, 2026 · google

  • “Bryce at Serra Nissan of Traverse City was fantastic to work with! He was friendly, personable, knowledgeable, and—most importantly—not one of those pushy salespeople who makes you feel like you need to fake a phone call and escape the d…”

    — laura dillon, October 4, 2026 · google

  • “Tony was a great salesman! He found the car I needed. And when I had an issue he sent me in the right direction. I am very happy with my purchase from Serra. I would recommend them to find the car you're looking for.”

    — Deborah Hall, October 1, 2026 · google

  • “We had such an incredible experience working with Greg Olsen! From the very beginning, he was friendly, helpful, knowledgeable, and genuinely excited to help us find the right car. We had our heart set on a specific color that wasn’t in…”

    — Sarah Dykes, September 30, 2026 · google

Excerpts are shown for attribution and remain the property of their source.

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Serra Traverse City — frequently asked

Is Serra Traverse City open on Mondays?
Yes — Serra Traverse City is open Monday from undefined to undefined.
Where is Serra Traverse City?
Serra Traverse City is at 1301 S Garfield Ave, Traverse City, MI 49686.
What is the phone number for Serra Traverse City?
You can reach Serra Traverse City on +1231-486-0896.

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